Yes. In this demo the entire marketing workflow runs through a custom slash command that was built as a Claude skill ahead of time. The marketing user simply pastes an approved blog draft into Claude Code and the skill handles the API interaction with the CMS, populating the title, summary, content, and metadata programmatically. The person drives the process in plain language and never touches the code underneath.
Key Takeaways
- 01
Claude Code is not just for developers. Marketing teams can use it to run code-powered workflows like CMS publishing without writing code themselves.
- 02
A custom Claude skill can take an approved markdown blog draft and populate every CMS field, cutting manual data entry time roughly in half.
- 03
Automated SEO audit skills can validate keywords and search standards immediately after a post is drafted, before human review.
- 04
Merito builds these skills, connectors, and integrations for clients as part of its Claude Workplace framework, one of five AI engagement frameworks.
How Our Marketing Team Uses Claude Code (Without Writing Code): transcript and chapter notes
Most people think Claude Code is a developer tool. It is, but other teams can have fun too! In this video we show how the Merito marketing team uses it to publish blog content directly to our live CMS, no manual data entry and no code written by hand.
This is a real workflow. I paste an approved blog draft into Claude Code, trigger a custom slash command we built as a Claude skill, and watch it create the post in our content management system with the title, summary, structured content, FAQ entries, tags, and metadata all populated. It even runs our SEO audit skill afterward to validate keywords and check the post against our search standards, then leaves everything in draft for final review.
The blog itself answers a question our sales team gets a lot. Why buy software licenses through a value-added partner instead of going direct to the vendor (you can read the finished post at https://www.merito.com/resources/blogs/stop-dont-buy-tricentis-licenses).
Merito is a Value-Added Partner delivering AI-powered, secure, efficient and lasting enterprise solutions in AppSec, Quality, and DevSecOps. If you want to see what this looks like in your environment, fill out the contact form at merito.com and we will help you build it.
Frequently Asked Questions
How Our Marketing Team Uses Claude Code (Without Writing Code): questions and answers
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