What is Applitools used for?

Applitools is a Visual AI testing platform with two products. Eyes handles visual regression with pixel-level diffing that ignores dynamic content. Autonomous generates end-to-end tests from a sitemap crawl or plain English descriptions. Both run under a single Test Units contract and sit on top of Selenium, Cypress, Playwright, WebDriverIO, Appium, or TestCafe.

Does Applitools replace Selenium, Cypress, or Playwright?

No. Eyes layers on top of those frameworks through first-party SDKs. Autonomous is an alternative authoring path for teams that want no-code end-to-end coverage, but even then most Merito customers keep a Selenium, Cypress, or Playwright footprint for the flows Autonomous does not cover. Applitools is positioned as a regression and generation layer, not a framework replacement.

How does Applitools pricing work?

Applitools uses a single Test Units metric shared between Eyes and Autonomous. Eyes consumes by pages checked. Autonomous consumes by monthly active tests. Users and test executions are unlimited. Three tiers (Starter, Public Cloud, Dedicated Cloud) scale the deployment. Allocation between Eyes and Autonomous can be rebalanced each month.

Can Applitools run behind a private firewall?

Yes. The Dedicated Cloud tier runs in private cloud behind the customer firewall without tunnel configuration. Regulated industries and enterprise security programs typically choose Dedicated Cloud. Starter and Public Cloud tiers run on the shared Applitools cloud.

Is Applitools the right tool for SAP test automation?

Not as the primary tool. For SAP GUI, Fiori, and cross-system SAP flows, Tricentis Tosca (standalone or via SAP ECT) is the better primary tool. Applitools earns its seat on the non-SAP web and mobile footprint where visual regression is a real risk and where consumer-facing UI changes frequently. Many Merito programs run Tosca on SAP scope and Applitools on web scope in parallel.

How long does an Applitools rollout take?

First Eyes checkpoints land in one to two weeks on an existing framework. First Autonomous-generated suite takes two to four weeks, mostly driven by corpus curation. Mature regression coverage across multiple applications follows in six to ten weeks.

Applitools | Visual AI Testing Licensing and Services

Core capabilities

Applitools capabilities, grouped by outcome

Applitools Eyes (Visual AI regression)

Pixel-level visual regression that understands dynamic content and traces defects to the DOM.

Visual AI comparison
Pixel-level diffing that ignores ads, timestamps, and dynamic content by design, which is what removes the false-positive problem that kills naive screenshot diffs.
Root cause analysis
Points at the exact DOM element responsible for a visual defect, which makes triage fast instead of exploratory.
Automatic visual locators
Applitools maintains visual locators independent of code selectors, which reduces the brittleness that comes from DOM restructures.
A/B and branch comparison
Compare baselines across development branches, which fits feature-branch workflows on modern product teams.

Applitools Autonomous (no-code generation)

AI-generated end-to-end tests driven by sitemap crawls or plain English step descriptions.

Sitemap-crawl test generation
Generates a starting test corpus from a single URL, which accelerates first-wave coverage for content-heavy web apps.
Plain English step authoring
LLM generates the steps from natural language, which opens authoring to non-SDET stakeholders.
Bulk URL import
Upload a URL list and convert it into a test plan with Visual AI checkpoints.
Grouped-change updates
Applitools groups discovered changes and updates many tests in one action, which cuts maintenance overhead on shared components.

Ultrafast Test Cloud (shared execution)

Parallel browser, device, and viewport execution shared across Eyes and Autonomous.

Parallel cross-browser runs
Browser replication runs the same scenario across a matrix in parallel rather than sequentially.
Cross-device execution
Mobile and desktop form factors in the same run without a separate device lab.
Private cloud option
Dedicated Cloud tier runs behind the customer firewall without tunnel configuration for enterprise security requirements.

Framework and integration surface

50+ framework SDKs plus the CI/CD and collaboration surface modern product teams already use.

Framework SDKs
Native SDKs for Selenium, Cypress, Playwright, WebDriverIO, Appium, TestCafe, Robot Framework, Storybook, Protractor, and Espresso.
CI/CD triggers
Fire runs from Jenkins, GitHub, GitLab, BitBucket, CircleCI, Azure DevOps, TeamCity, Bamboo, Travis, Semaphore, or AppVeyor.
Issue and collaboration integrations
Jira for defect logging, Slack and Teams for notifications, Rally for project management.

How Applitools Test Units are counted

Applitools licenses are sold as Test Units shared between Applitools Eyes and Applitools Autonomous, with unlimited users and test executions on every tier. Eyes consumes Test Units by pages checked and Autonomous by monthly active tests. Application count, release cadence and the browser and device matrix set the allocation, and the split between Eyes and Autonomous can be rebalanced each month without a contract change.

Applitools licensing
Item	How it is sized
Test Units	One allocation shared by Eyes (pages checked) and Autonomous (monthly active tests)
Starter tier	Entry deployment
Public Cloud tier	Mid-scale teams
Dedicated Cloud tier	Private cloud behind the firewall for enterprise programs

Request Applitools pricing

Frequently Asked Questions

Applitools FAQs

Applitools Eyes is the Visual AI regression engine that layers into an existing test framework and validates visual correctness. Applitools Autonomous is the no-code companion that generates tests from a URL or plain English step descriptions and maintains them with grouped-change updates. Eyes is a visual coverage layer. Autonomous is a first-wave authoring accelerator. They share the Ultrafast Test Cloud and the Test Units license pool.

Merito is an authorized Applitools reseller and services partner. On Applitools Eyes and Applitools Autonomous, Merito wires the Eyes SDKs into existing Selenium, Cypress and Playwright suites, sets baseline standards so reviewers see real regressions rather than noise, curates Autonomous-generated suites and triggers runs from release pipelines. Merito also sizes the Test Units allocation against the browser and device matrix a team actually needs.

How buying through Merito works

You can buy Applitools through Merito or directly from Applitools. Licenses are sold as Test Units shared between Eyes and Autonomous, with unlimited users and test executions on every tier, and the Starter, Public Cloud and Dedicated Cloud tiers set the deployment. To get a Merito quote, share the number of applications, your release cadence and the browser and device matrix, which together decide the Test Unit volume.

Request Applitools pricing

Applitools

Applitools in the enterprise stack

Where Applitools earns its seat

Visual AI earns a seat on existing frameworks

Dynamic content handling that actually works

Ultrafast Test Cloud compresses cross-browser run time

Shared Test Units across Eyes and Autonomous

Applitools capabilities, grouped by outcome

Applitools Eyes (Visual AI regression)

Applitools Autonomous (no-code generation)

Ultrafast Test Cloud (shared execution)

Framework and integration surface

How Applitools connects to the rest of your landscape

Native framework SDKs

CI/CD and collaboration (certified)

Partner test tools (custom)

How it rolls out

How it is bought

How Merito helps you win with Applitools

Applitools Implementation

DevOps Consulting

Training and Enablement

Staff Augmentation

Premium Support

Visual AI for web and mobile, under one Test Units contract.

Use Applitools as a visual regression layer on top of the framework you already run. Eyes first. Autonomous when the team is ready for no-code.

How Applitools Test Units are counted

Applitools FAQs

Talk to Merito about Applitools

Eyes on top of the framework you already run

Shared allocation between Eyes and Autonomous

Eyes first. Autonomous when the team is ready. Merito helps you sequence both.

Applitools

Applitools in the enterprise stack

Where Applitools earns its seat

Visual AI earns a seat on existing frameworks

Dynamic content handling that actually works

Ultrafast Test Cloud compresses cross-browser run time

Shared Test Units across Eyes and Autonomous

Applitools capabilities, grouped by outcome

Applitools Eyes (Visual AI regression)

Applitools Autonomous (no-code generation)

Ultrafast Test Cloud (shared execution)

Framework and integration surface

How Applitools connects to the rest of your landscape

Native framework SDKs

CI/CD and collaboration (certified)

Partner test tools (custom)

How it rolls out

How it is bought

How Merito helps you win with Applitools

Applitools Implementation

DevOps Consulting

Training and Enablement

Staff Augmentation

Premium Support

Visual AI for web and mobile, under one Test Units contract.

Use Applitools as a visual regression layer on top of the framework you already run. Eyes first. Autonomous when the team is ready for no-code.

How Applitools Test Units are counted

Continue exploring Applitools on Merito

Applitools FAQs

Talk to Merito about Applitools

Eyes on top of the framework you already run

Shared allocation between Eyes and Autonomous

Eyes first. Autonomous when the team is ready. Merito helps you sequence both.